Campaign control

Summer Glow Launch

ActiveEscalatedWatch

Hero launch for the SPF-50 serum. Editorial skincare routines, before/after proof, and a discount code push in week three.

CMP-3100Lumen Skincare Product Launch Jul 8 – Aug 30 Owner Nadia Oren
Instagram
TikTok
Beauty
Q3
Hero

Budget

$24,000

78% paced

Escrow held

$4,838

$659 pending payout

Reach

1.8M

3.1M impressions

Conversions

2K

4.2x ROI

Delivery & spend trend

Efficiency

CPM
$5.95
CPA
$7.72
Clicks
39K
Engagement rate
5.97%
Booked creator fees
$4,640
Platform fees
$1,860

Budget consumed

$18,600 of $24,000

Creators booked

6

Assets approved

3/18

Awaiting approval

4

Risk score

46