Campaign control

App Install Sprint

ActiveEscalatedAt risk

Two-week performance sprint across short form. Aggressive hook testing, three variants per creator.

CMP-3219Atlas Travel Co. App Installs Aug 1 – Aug 15 Owner Marcus Bell
TikTok
Performance
Test

Budget

$12,500

73% paced

Escrow held

$1,916

$955 pending payout

Reach

780K

1.3M impressions

Conversions

4K

3.7x ROI

Delivery & spend trend

Efficiency

CPM
$6.86
CPA
$2.21
Clicks
16K
Engagement rate
3.42%
Booked creator fees
$2,370
Platform fees
$910

Budget consumed

$9,100 of $12,500

Creators booked

3

Assets approved

2/9

Awaiting approval

2

Risk score

57